A selection of the key visuals I worked on with FutureDeluxe Sydney when they were tasked with creating a campaign for Genesis vehicles.
To elevate the quality and craftsmanship of Genesis vehicles, FutureDeluxe designed three unique sculptures using an artful mix of luxury details and elements found on each of the new vehicles. A collection of six films was created, spotlighting the premium raw materials expressing each vehicle’s distinctive narrative.
The approach for each sculpture was to find artful compositions that overall spoke to the messaging around a balance of detail. FutureDeluxe played with the idea that these sculptures could feel like they live in the real world, so materials had to be exact to the product yet also carry elements of disbelief about them to spark the viewers’ imagination.
Designed, Directed and Produced by FutureDeluxe
Client: Genesis
Executive Creative Director: Adrian Lawrence
Executive Producer: Maria Hanafy, Tanya Curnow
Design & Animation: Matt Hopkins, Annie Ngo, Justin Fels, Harry Warne, Ben Holden, Taishi Yagyu
Snr Asset Artist: Maurice Jochem
Retouch: Steve Barwise
Client: Genesis
Executive Creative Director: Adrian Lawrence
Executive Producer: Maria Hanafy, Tanya Curnow
Design & Animation: Matt Hopkins, Annie Ngo, Justin Fels, Harry Warne, Ben Holden, Taishi Yagyu
Snr Asset Artist: Maurice Jochem
Retouch: Steve Barwise
October / 2024
